Raised on words, trained by images and sharpened in agency rooms, Wei works where an idea has to become more than a line on a slide.
Over the past decade, he has shaped campaigns, stories and visual worlds for brands at moments of change - from global icons to challengers with something to prove.
He is at his best when business, culture and craft need to meet. Eligible to work in the UK under his Global Talent Visa.
Work Experience
Chanting
Creative
Founder & Creative Director
Jul 2024 - Present · 1 yr 11 mos
London, The UK · On-site
At Chanting, I build strategy, campaigns and visual worlds for China-born brands going global, helping ambition travel across markets, cultures and formats.
TBWA\Media Arts Lab
Associate Creative Director
Jul 2023 - Jul 2024 · 1 yr 1 mo
Shanghai, China · On-site
A great place for a great client. I fully enjoyed contributing my creativity to one of the most iconic brands in the world—Apple. I left when my UK GTV approved.
Media.Monks
Creative Director & Film Director
Dec 2022 - May 2023 · 7 mos
Shanghai, China · On-site
Post-pandemic, amidst an unstable atmosphere, I briefly worked in both creative roles and filmmaking. Few things worth mentioning: Polestar is a great brand, and I started filming something.
Career Break
Personal Development
Aug 2020 - Nov 2022 · 2 yr 4 mos
London and Euro · On-site
Earned an MA with distinction at UCA and a filmmaking certificate from London Metfilm School. Spent several months adventuring through Europe, mainly at Plum Village in France, with monks and nuns. Also did some freelance gigs worldwide.
Asatsu-DK
Creative Director
Mar 2016 - Mar 2020 · 4 yrs 1 mo
China · On-site
Fed 2019 - Fed 2019 · 1 mo
Tokyo, Japan · On-site
Konnichiwa! Improved my Japanese while working Japan's third-largest creative agency. Taking on a management role in my late 20s was challenging but formative.
Young & Rubicam
Senior Creative
Sep 2013 - Jul 2015 · 1 yrs 11 mos
Beijing, China · On-site
Some of the most talented teammates I’ve had the pleasure of working with. We made our mark together, then went our individual paths. Some have since become key figures at TBWA China, and I was instrumental in securing the BMW account, among others.
Mullen Lowe & Lintas
Creative
Mar 2012 - Aug 2013 · 1 yrs 6 mos
Beijing, China · On-site
Starting off light, my creativity grew as my weight increased .
Awards & Honors
Software.
Adobe AI.......................
Adobe PS......................
Figma.............................
DaVinci..........................
Blender.........................
Adobe PR......................
Adobe AE......................
Spline............................Adobe XD.....................
Keynote........................
Microsoft.....................
Workspace...................
AI Tools..........................
Skill.
Conceptualisation.....
Ideation........................
Execution.....................
Graphic Design...........
Motion Graphic...........
Art Direction................
Deck Presentation.....
Producing....................Editing..........................
Grading.........................
Collaboration...............Workflow......................
Pitching........................
Language.
English.........................
Chinese........................
Cantonese...................
Japanese.....................
Education.
UCA MA.........................
MetFilm Cert. .............
UCVC Dip. ....................
Laura Holme - Design Bridge and Partners London - Global Growth Director