WEY / Room for Life

I don’t usually highlight pitch decks or proposals — because unless it gets implemented, it doesn’t really count. But this one’s different.

I created a 100+ page creative deck for a car brand pitch, almost like a one-person studio — concept, visuals, copy, editing, references, mock-ups, layouts, graphics... everything. It took me about a month to complete. I’d just finished my MA and rented a co-working space in London to focus.

Years later, I still think it’s worth sharing. It shows how I work — and how much I love packaging different elements into a story. When I fall for a project, I don’t need anyone to push me. I just go all in.

Result? I helped the agency win — £500k for a year.