Chanting Creative

Chanting is my own creative studio — a local–international practice built between the UK and Asia. It began as a small experiment in how creative work can travel across cultures without losing its tone, texture, or truth. I’ve been responsible for everything — from the name, narrative and positioning, to the visual identity, website, credentials deck, and brand language system.

Each piece was crafted to express a studio that’s both strategic and poetic. Beyond design, Chanting is also an ongoing study in independence: how a creative company can stay nimble, human, and connected — building real collaborations rather than scaling up for the sake of size. It’s a self-initiated project, but also a reflection of what I believe in — clarity, intent, and the courage to make things that speak across borders.