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Polestar 4 / Purity
Project Type
Campaign / Film / Content / Photo / Event / Social / Design
Date
2023
Credit
Creative Director / Film Director
Agency
Media.Monks Shanghai
From early buzz to a fully realised brand world, a 360-degree campaign positioned Polestar 4 at every touchpoint, bringing the Purity concept to life — always prioritising personal desire over comparison.
As the creative director, in addition to leading creative initiatives, I also directed a series of striking content videos—one highlight being a collaboration with creators to reimagine the rear window.
These limited-edition pieces marked a proud moment, showcasing how Polestar design thrives through cross-disciplinary, socially-driven crossover.
With: MD Rogier Bikker / ACD Nicolas Barlier / AD Scott Zuo
