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Penguin Books / Mic
Project Type
Illustration / Campaign / Design / Print
Date
2015
Credit
Senior Creative
Agency
Y&R Beijing
Whoever said audiobooks can’t match the thrill of reading has clearly never been captivated by the right one. Penguin Audio Books set out to prove that some classic stories are even better told, not just read.
In collaboration with eight talented illustrators, each renowned for their classic, hand-crafted artwork, the iconic Penguin plays a key role in this campaign. Its mission is to step into each story, capturing its essence and ensuring that every tale remains as authentic as intended.
With: CCO Nils Andersson / GCD Ronnie Wu / ACD Gao Han / S. Creative Bruce Xie & Johnny Zhang
Awards: Cannes Lions x 29 / D&AD x 5 / LIA x 2 / Clio x 4
