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Honda / Stay Ahead
Project Type
Campaign / Film / Photo / Print / OOH / Event / Design
Date
2019
Credit
Creative Lead
Agency
Asatsu-DK Tokyo & Shanghai
The 10th-gen Civic — Honda’s last petrol-era icon — brought sports car-level thrills to a new generation.
At Stay Ahead, we built a full-funnel campaign — races, PR tours, ads, launch events, visuals and auto shows — pushing Civic to 200,000 units sold in its first year.
It was my first time stepping beyond pure creative into fully integrated execution — with more strategic thinking and a clear view of client priorities, not just creative for creative’s sake. It showed me how to align storytelling with selling — without losing either. During this time, I helped the agency land major Honda pitches.
CEO Norio Nishizuka / ECD Yoshihiro Miura / GM Naoki Iijima
