Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Apple / Pao Mian
Project Type
Campaign / Entertainment / Content / Social / Music
Date
2024
Agency
TBWA\Media Arts Lab Shanghai
Credit
Associate Creative Director / Screenplay
Nothing powers up university students faster than Pao Mian (instant noodles) — just like how Mac ignites their creativity in a flash.
For the first-ever Mac creative activation in mainland China, we launched an entertainment-led campaign featuring 10mins content, hero film, theme song, cutdowns and stills. Successful creators shared how they made it on Mac, all centered around the iconic student staple: instant noodles.
This unique and own-able series was authentic, inspiring and entertaining, earning millions of views on social media and motivating students to explore new possibilities on Mac.
With: GCD Ewan Yap / CD Jing Wu / ACD Carrol Shen / Art Director Jochen W.
